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Using the power of social media to market your business


If you are looking for the best way to market your business, then online marketing is definitely a great way to make your business known to the masses. Using the power of social media to market your business is the easiest and cheapest way to start. Social media sites are currently the most-used websites with millions of users visiting these sites daily. This capacity provides an opportunity for a business to capture more market share. Therefore, social media proves to be a very important marketing tool that every business should use Utilizing the strength of social media can help you achieve your marketing objectives. Read this article to receive some solid advice that will guide you on how to utilize the power of social media to market your business.

Facebook, Twitter, Google+, and LinkedIn are some of the most popular social media platforms that you can use to increase your business presence and to connect with their customers. These internet media platforms provide a fast and cost-effective means of reaching your targeted audience to generate sales and increase your profits. Furthermore they facilitate direct customer interaction which makes customer acquisition easier. One the best and most popular social media that you can start with  Facebook.

Facebook alone has more than 1.74 billion users which are almost half of the world’s population. Therefore, using Facebook makes the chances of gaining a larger customer base for your business much higher than before. In order to utilize Facebook to market your business, you need to create a professional business account or a business page. To find clues about this, check some of your competitors’ page and find out how much presence they have and what they did to acquire it Use their page to determine what works and what does not After creating the page makes sure the content is relevant, valuable and interesting to capture the attention of users to view your page and probably like it Provide something of substance for people to latch onto. The same thing goes for Twitter, if you choose to include it in your social media marketing plan.

The best way to be successful when using social media for marketing is to have an excellent and interesting content. Avoid pure promotional content since it will seem like spam and annoy potential customers. The content should be interesting, educational, and inspiring so that followers and new users will want to share it if they share your content, your business will be exposed to new followers who sum up as potential customers. These new followers may also share your content hence assisting you to build your social media presence.

Another great way to attract more followers and advertise your business is to offer incentives such as coupons, free samples or discounts to those who share your page with others. This will lure hundreds or thousands of people to share your content leading potential customers towards other products that are relevant. Ensure that you update your page regularly and consistently so that individuals desire to view your page often to keep up-to-date with your page content. Doing so ensures that you have loyal followers who are able to share your content whenever you post it

If you follow the information in this article, you will be able to catapult your business online and make it popular. Using the power of social media to market your business makes your marketing efforts and strategy much easier and effective. Don’t miss out on the many opportunities that social media provide. Take the first step to building your online presence and gain more exposure for your business to expand your customer base.



When it comes to video marketing the target audience is crucial to the success rate of the video. It is clear that videos have the ability to deliver a message and present a brand in a very unique and memorable way. With the current trends on the use of videos as an effective marketing tool it is imperative to focus on good videos that stand out and get the audience attention. The level of attention received from an audience determines to a large extent whether the video is memorable or not Let us now look at some of the things that are important when it comes to video marketing, the 5 tips on video marketing.

1. The video length is critical.

In most cases almost 20% of the viewers will click away in just 10 seconds, therefore it is important to grab the viewer’s attention before the 10 second mark. Beyond the 10 second mark expect to have more viewers go away. However it is very important to study the behavior of your target audience and then determine how you will focus your messaging. Being engaging from the beginning of the clip helps in attention capturing.

2. Video placement and distribution.

The current trends in video posting are shifting away from YouTube being the principal point of video posting. In the recent past videos are being posted on social medial like Facebook, previously video posts posts were made on YouTube and the links shared on Facebook. Having understood this we see that the trends and changing behaviors are a key consideration when it comes to deciding where your marketing video will be uploaded.

3. The video quality

In marketing quality can not be overlooked without compromising the effectiveness to the target audience. When videos are used as a marketing tool the quality must be well looked into One of the ways of ensuring that your video has good quality is to ensure that; the video either solves a problem or delivers new and useful information. Remember to make the video user friendly by ensuring the viewer can share the clip quite easily.

4. Use the video to collect contact information

Videos can be fun to use as a tool but you need to utilize them to the fullest if they are to drive business. Add email gates to the videos for the purposes of collecting contact information, this can easily be done by prompting subscription to the channel before the viewer gets access to the full-content. 5. Always strive to think like the casting editors When choosing the speaker in your video always bear in mind that they are your first impression with the audience. You may have an excellent concept but if the speaker is boring then you may find that the viewers click away very quickly. Hold a keen eye on the persona your speaker is presenting and the way they speak. In short ensure the persona gets the attention of the audience quite well